Over the last few years, India has been a battleground for Chinese smartphone players and manufacturers from other nations. The entry of giants such as MI, Vivo, Oppo and more has stirred the market, making it highly competitive.

With the presence of models from different brands, it is the customers that are in a better position to choose from a wide range of smartphones in a price segment.

However, of all the smartphone companies in India, MI has been able to rise to the top spot in less time. Right from its aggressive launching spree in almost all price points to offering more features at a lower cost, there have been many reasons for it.

Also, the availability of many MI phones under 15000 to attract the masses could be attributed as one of the reasons for MI occupying the throne of the market.

Let’s examine relevant points to know why MI phones are such a blockbuster success in India. Read on!

1. The offering of more features at lower prices – 

It is the most vital reason behind the success of MI phones in India. Yes, the company always focused on offering its customers with products loaded with more features at lower prices. When customers in India could get more features in a quality smartphone at a lower price, even the hard fans of other brands switched to MI.

MI phones made an impression in the mind of people that such models will always give more for less; hence; people waited with bated breath for the next launch. Thus, when a Redmi smartphone actually launched, it was out of stock in live flash sales on multiple eCommerce websites and MI’s official website and app. MI also worked as a local Indian company and manufactured models that could match the expectations of Indians.

Also Read: Will Redmi K20 Pro be launched as Poco F2 in India?

2. MI opened factories in India and kept the price under checks –

During the initial days of MI in India, the phones were a bit costly as they were imported from China. It was affecting the company in attracting masses in India. Hence, it joined the ‘Make in India’ initiative of the Government and opened factories in India to cut costs.

The move worked wonders for the brand as it was now able to distribute Redmi phones under 15000 and more within the country easily. Its immediate benefit was that a quick price cut on models. It helped the company to form its base in India, which kept surging launches after launches. Now, MI’s 95% smartphones sold in India are made in India only.

3. The company invested in 750+ service centers across India –

The next thing was the ushering of the service centers in all major cities and even remote locations of India. It was to help its customers get in touch with a service agent to get their devices repaired, and queries answered. The immediate resolution of customer’s grievances further gave a massive boost to the bond that people could relate.

4. Aggressive launching strategy helped it form loyal fan bases –

MI did not provide other smartphone players in India the time to react to its launches. By the time, they were ready with their responses; MI was prepared with other launches. It did not give its competitors a chance to recover from these jolts leading to further strengthening of its position in India.

The launches of phones such as Redmi 4, Redmi 5, Redmi 5 Note, Redmi Note 5 Pro, Redmi 6, 7, Note 7 Pro and more are amazing success stories in India. MI also did not remain focused only on launching budget phones but tried to foray into premium with POCO Series.

5. The launching of MI Stores all over India –

Once MI cemented its place in the Indian market, next, it wanted its models to be easily available on the shelves of its MI Stores all over the country. Thus, it made customers visit those stores and buy their preferred Redmi mobiles under 15000 and others without waiting.

The success of MI has now helped it to foray into the Indian television market and is following the similar footsteps of success – offering more for lower prices. The company is now offering a 32 inch LED Smart TV with Android at only Rs.13,000.

If you want to own any Redmi phones under 10000 and others, it is possible to do that without breaking your banks. You can simply divide the cost of the smartphone over an appropriate tenor and pay only pre-deiced EMIs and nothing extra. The facility is now available on the Bajaj Finserv EMI Network in India.

Bajaj Finserv also presents pre-approved offers on EMI finance and personal loans and more. It can simplify loan procedures by making it faster. You can check out your pre-approved loan offers after sharing your basic details such as your name and mobile number.

Also Read: Samsung Galaxy Foldable Smartphone in 2019

 

The smartphone market has become a battlefield and cut-throat competition is being experienced by the mobile companies. This is because the technology in affordable budget segment has become need of the hour. Advanced features at attractive prices are something each company aims to provide its customers. Two companies who are at par in the eyes of Indian customers are Xiaomi and Realme and their battle is heating up with each passing day. Many versions of their smartphones have been already launched in the market. The recent release of Xiaomi was Redmi Note 7 Pro which was quite similar to Realme 3 Pro. And now it seems that Xiaomi is already ready with its next release. Xiaomi’s next release is named Poco F2 which is sure to give the company a leading edge above its competitors.

Realme CMO has officially affirmed that the organization will before long dispatch Real X. Then again, Xiaomi has discharged a mystery of another Redmi gadget on Weibo – expected to be the Redmi K20 Pro. Poco F2 is speculated to be launched in India in mid June 2019. Although it must be noted that it is being introduced in China and other markets with the name Redmi K20 Pro but the brand has introduced some features especially for the Indian market and hence after rebranding named it Poco F2.

The intriguing price is something that has made the company to name the brand #Poco. Last year when Poco F1 was launched it was claimed that it had the chipset 845 smartphone in India. That is the reason that the launch news of Poco F2 has given a boost to the rumor mills that it would be the chipset 855 smartphones in India.

The Redmi General Manager Lu Weibing has affirmed a few insights regarding the Redmi K20 Pro leader phone. The cell phone is relied upon to accompany a pop up selfie camera which likewise implies that there will be no indent this time.

The specifications of Poco F2 leaked on Geekbench in middle of March likewise recommended that there will be no back mounted unique mark sensor. It is additionally expected to hold the 3.5mm earphone jack and may accompany remote charging support. The official value, details, and highlights of the phone will be uncovered at the dispatch occasion on May 14. But predictors are predicting a price of around Rs 26000. With 6 GB RAM and 4100 mAh Fast Battery, it is definitely going to be a hot cake for the buyers. Camera is expected to have specifications of 16MP + 8MP + 5MP. Although these are just predicted from the leaked teaser and buyers must wait for the official announcement before placing the order.

It is additionally worth referencing that even before the dispatch of the cell phone, the rivalry among Redmi and Realme has strengthened. The only day and after Realme reported its cell phone with a pop up selfie camera, Xiaomi teased Redmi K20 Pro cell phone, which additionally accompanies a similar element. Moreover, both the gadgets will be controlled by Qualcomm’s Snapdragon 855 SoC. In this way, it appears as though the two handsets have begun rivaling each other even before their dispatch.

Read More: Samsung Galaxy Foldable Smartphone in 2019

Redmi K20 Pro Specifications:

As per leaked sources, Redmi K20 Pro has been found to be codenamed “Raphael”. It is powered by the most sought after Qualcomm Snapdragon 855 SoC chipset with a manually opening “GPU overclocking” feature. In addition to the first pop-up selfie camera of Xiaomi, it is coming up with series of class features like an OLED display with integrated ID sensor and a triple 48 MP camera.

The General Manager of Redmi brand had messaged on Weibo, Chinese micro blogging website about possibility of launch of Redmi flagship which was initially called by name of Redmi X. He had used the words “powerful camera and long-lasting battery life” from which it can be inferred that Redmi K20 Pro will have 48MP Sony IMX586 sensor and a battery capacity no less than 4100 mAh. Also the gadget will be built with a very narrow chin and will retain 3.5 mm headphone jack. It is a phone which is worth waiting for and can be assured that will all top class features it will fall within the budget.

Redmi K20 Pro is hoped to be launched in mid of June 2019 in China and it is expected that it will be renamed to Poco F2 and launched in India. The speculations are strong because the specifications of both the flagship phones are similar. Though these specifications have yet not been revealed by Xiaomi, but we have gathered clues from sources. Both the devices are powered by SD 855, have pop up selfie camera, bezel less display and triple rear camera.

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