Following Facebook’s announcement about their chances on the News Feed Algorithm, businesses saw a decline in engagement and website traffic. No wonder some of them opted to diversify their social media approach.

However, Facebook’s more than two billion monthly active users is difficult to pass up. Thus, some businesses took advantage of Facebook Ads.

As pointed out on VoyMedia, a Facebook Ads agency, “While it’s becoming more challenging, there’s still no denying the vast opportunities presented by such a large user base. And with more creative Facebook Ads formats being introduced regularly, brands are given plenty of tools to help them stand out from the advertising noise.”

Here are 6 Effective Facebook Ads Tips to improve Brand Conversions:

 

1. Target the right people –

What’s cool about Facebook is that it has extensive targeting options. Thus, businesses and digital marketing professionals can create an ad to a hyper-targeted audience.

But here’s the catch: A hyper-targeted audience does not mean your conversion rate will go over the roof.

According to Ana Gotter, “Sometimes, creating hyper-niche audiences can actually make your audience too small, driving up your frequency for what’s really a pretty general campaign and limiting performance.”

Hence, you need to know your target audience first before you set your ad parameters.

If your ads are meant for “vegetarians” who like yoga (“yoga interest”) then do so. There’s no need for adding five more interests just because they make sense. Otherwise, your cost-per-click will skyrocket.

2. Use Appropriate Ad Types –

Facebook has a lot of ad types available, and it can be daunting. In relation to this, Jacob Baadsgaard said that “You don’t have to worry about every ad type in existence, only the one that will be of most benefit to your business.”

When choosing an Facebook ad type, always ask what your advertising goal is. Is it to generate site visits? To encourage Facebook users to buy your products? Or would you like them to visit your physical store?

Each goal has corresponding ad types that you can utilize. Thus, being aware of your campaign’s intention can help you choose a compelling and appropriate ad type. And by compelling, we mean an ad that inspires action.

Otherwise, your campaign will be unsuccessful and you will just bring your money down the drain.

3. Create a Compelling CTA –

Your Facebook ad’s call-to-action (CTA) can be the most important element on your ad. That’s because it convinces your audience to click, which then triggers a conversion.

But what makes a CTA compelling?

• Must include an action word: While your ad copy and images can get your audience’s attention and explain what the ad is all about, your CTA is what will convince them to take action.
• Must be on-point: You only have a couple of microseconds to make people understand what they need to do. So instead of going whimsical and cryptic, make your CTA on-point.
• Must communicate the benefits: Unlike Google Ads which you can run using intent-specific keywords, you do not know people’s intent when they are on Facebook. Thus, your CTA should communicate the benefit or value they will get after clicking your ad.

4. Re-target Existing Audience –

Just because a user already made a purchase on your site does not mean you cannot target him again. In fact, it is better to run retargeting campaigns.

As Gotter pointed out, retargeting campaigns for people who already have some sort of connection with your business can result in high conversion rates and lower CPCs.

Nowadays, it is easier and cost-effective to run remarketing ads. Whether you are targeting people who already visited your site or bought something from you, the familiarity will make them more likely to compel with your ad.

To learn more about Facebook Remarketing, you might want to check out this guide from WordStream.

5. Use Facebook Bots –

You may have noticed that more and more businesses are utilizing chatbots on their Facebook Messenger. In fact, it is predicted that 80% of businesses will adopt the chatbot technology by 2020.

According to Varun Sharma, here are some benefits of using chatbots for your business:

• Easy to build and maintain
• Helps automate your customer service and marketing efforts
• Helps you engage Facebook users effectively
• Helps you keep a one-on-one conversation 24/7

Basically, having a chatbot allows you to stay in touch with your audience even while you are asleep. So, take advantage of chatbots and install it on your Facebook Page now, so you will not miss out on more advertising opportunities.

6. Optimize your Landing Page –

All of your advertising efforts on Facebook will lead to a landing page ‒ and they should.

According to Sherman Standberry, “Every person that clicks through to your ad wants to see a relevant offer that adds value. And you only have a few seconds to prove to them that you’re the right deal.”

This is where a well-optimized landing page comes in.

For one, your landing page is where the conversion happens. Second, consistent conversion can help lower your advertising spend.

Thus, you need to build a landing page that can keep your visitors’ attention, and encourage them to convert.

When done right, Facebook advertising can definitely have a positive impact on your brand. You can expand your reach, generate more leads, and increase your revenue. With the tips we have mentioned earlier, we hope that you apply it on your current digital marketing strategy, and see success from it.

 

 

 

 

 

 

 

Facebook is the most popular social media site used by millions of people worldwide. There were times when Facebook was only used for sharing pictures. In today’s era, Facebook live streaming services allow users to share their events live from anywhere around the globe and gather millions of people at the time of streaming live. The current trend has certainly changed. Businesses are going live and taking the benefits of Facebook live streaming services to a greater extent to expand and grow further.

It helps in engaging customers online while connecting them with the brand emotionally. It doesn’t matter what your business is. Facebook live streaming services provide benefit to your business by increasing your customer base through online interactions. It makes your brand familiar with those who are unaware of your product earlier.

Showcasing your product and setting an image for a brand has become an easier task with Facebook live streaming services. Facebook live webcasting for business is always beneficial, cost-effective and is one of the best ways to showcase brand personality.

Also Read: 12 Ways to Promote your App without spending a penny

We’ll share 9 practical tips to use Facebook live streaming for businesses that will leverage your brand and engage customers through Facebook live streams:

 

1. Connect with your audience in the most genuine way –

Connecting to the audience through Facebook live streams is the best way as it is authentic and can’t be altered when live. Your viewers can connect with you genuinely on the basis of trust. You can connect with your followers and customers without any post-production, and they will connect more with your brand. Customers love the rawness of the brand more and gain more views when all other brands are showing there altered side. Facebook live streaming services allow brands to interact with their customers in real-time since the event starts. More builds trust and leads are the merits of live streaming for any business.

2. Determine the objective you want to achieve –

Interacting with your customers helps you build a bond. You must know beforehand what objectives you want to achieve with the Facebook live streaming services. You must know what message you are trying to convey as it will build your brand image. The motto for going live on Facebook should be clear and you should interact with your customers online while educating them about your product or brand. Facebook live streaming services allow you to generate better leads for your business while increasing audience engagement.

3. Show your company’s culture –

Facebook Live streaming services allow you to show values behind your company. It will help in connecting your customers with your brand. The insight of your company creates a sense of excitement among your customers as they will know your brand a little personally.

A sneak peek into a company outing or an event or inner activities makes the followers genuinely interested in your brand resulting in attracting more followers.

4. A little practice makes you run live streams successfully –

When you represent your business or a brand on live streams for the first time, little nervousness is expected. But it’s not a big deal though. A little practice of conversation flow before Facebook live broadcast will help you out.  Check out for any technical difficulties and reduce nervousness.

5. Promote your Facebook Live –

Your audience must be aware of the timings when you are tuning in and streaming live. Share and promote it with your audience across social media to maximize the number of clicks. It will help in encouraging more people to watch your Facebook Live stream.

6. Don’t panic if you make a mistake on camera –

While you are streaming on a Facebook live stream you are interacting with many customers at a time. A slip of tongue or a slight mistake can still happen as you are Live and there are no cuts. Conversations are easy, normal and effortless. Don’t get discouraged if some error occurs use it humorously with your wit and keep going.

It will make your live stream enthusiastic and fun as it will not look scripted. Select a particular time zone according to your target audience.

7. Engage the audience through Facebook Live Stream –

Encourage your viewers to interact during your Facebook Live stream. Question & answers, quizzes and polls play a great role while engaging customers online during live streams. Responding to the questions asked by your viewers during broadcast engages them with your brand.

8. Keep your important information for the middle of live stream –

Don’t just start discussing as your live stream starts. Give some time to your viewers to join your Facebook live stream. Don’t share important information as soon as the video starts, as you know more audience will tune in within a couple of minutes later. Grab the attention of your audience at the initial stage. Developing a connecting since the beginning of the stream makes it easy to engage the audience for a longer duration. Sharing your brand story influence customers worldwide. Be authentic and make it presentable and share it in the midst of your live stream. Keep reintroducing the topic frequently at short intervals as followers will keep joining in at a different time durations.

9. Analyze your live streams once it’s done –

Analyzing how you performed in the live stream is necessary. You must be aware of what worked and what not, to run successful live streams in the future. The game is not over once you streamed Live once. Look for the comments posted by people during your Facebook live stream which will help you identify problems and understand your audience better. In order to rise above your competitors observe the live streams of competitors in the race to step up.

Live streaming strategies provide new opportunities for marketers to expand the business and attract a larger audience base. A current trend has been observed where the audience tends to incline more towards the raw and authentic content. We have shared a few tips that will help you leverage your business through Facebook live streaming services.

Author Bio –

Mayra is a creative designer and a personal blogger who has written a couple of blogs on live webcasting solutions and various other topics that gain many clicks and views. She keeps herself updated with the latest technologies in the world of social media platform. Sharing her views about the latest trends in digital marketing and covering the best online video streaming services are some of the topics that hold her interest. She loves to read fiction and travel, to gain new experiences whenever she finds spare time.

Also Read: What Are The Benefits of Creating Facebook Business Page?

 

Not a social media geek? Are you tired of promoting business through online platforms and getting hopeless outcomes? Social media platforms in today’s times have proven to remain an unquestionable stage to make your business system sound louder than only the newsfeed. Facebook is a tool that is a forever free promotion resource for any business. Through Facebook page promotion, fans can be successfully turned up into business’ potential customers. Businesses have tried hard to attract traffic for landing on their Facebook pages but have failed time and again due to some bareback causes. There is an ample amount of availabilities with Facebook that leads promotion goes well directed and reaches the right targeted audience. Paid and Volunteer alternatives of Facebook page promotion if amalgamated and implemented extensively can make a business stand popular amongst the people. The question lies here is that how creatively does a Facebook page promotion is made possible to promote any business? Here are the ten best ways to promote a Facebook page.

Let us check 10 Ways to Promote Your Facebook Page in 2019:

 

1. Page like Feature:

 

One of the easiest ways of promoting the Facebook page is to like one’s own page. A user can like his own page and also spread the word about the same amongst Facebook connections via Facebook messenger or say E-mail. By doing so, your Facebook friends are able to know that their friend has liked something and they will opt out to look forward to it. This promotion tactic stands free of cost yet an effective solution. Frequently practicing it with strategic involvement of users can assure huge traffic towards your website/business.

2. Embark it on Website:

Most of the businesses own a published website based on their business title. A simple way of adding the Facebook page code into your website can work really well. Plugging in the Facebook code into the website’s HTML code can grant access to more number of users. Maybe Your timeline, your blogs, your events can be tracked through these ways, and traffic of both your website and the Facebook page gets benefited by either of them.

Read More: What Are The Benefits of Creating Facebook Business Page?

3. Let business work for Promotion:

If you own the Facebook page in regard to your business undertakings, it is a cherry to the cupcake. Use your business itself to promote your Facebook page. Send E-mails to your employees stating that spread the link more and compel their family and friends to practice the same. Formulate certain strategies that before entering into a business transaction, the party has to go through your Facebook page once and like it. Things work wonderfully by using such techniques.

4. Make URL a part of your signature:

Imagine the mere count of E-mails that you send daily to individuals or organizations! How about adding an URL of the Facebook page of the business towards the end of the complementary clause by making it a part of the digital signature? Every single E-mail sent is an opportunity for the business to get founded by someone exclusively new to them. Promoting Facebook page by this means is like talking about free publicity.

5. Tag more traffic:

A business Facebook page can tag well-trafficked pages that already prevail on the platform. By tagging such pages whilst updating about ours, it might be possible that the traffic of that page even strikes our business Facebook page! There is a possibility of their fans becoming fans of our business page too. Thus, tagging popular fan pages on our business Facebook page updates is like tagging the traffic directly.

6. Let your fans do it for you:

A business can leverage its authority by saying its prevailing fans to promote their Facebook page. Fans can post the link on their timeline or personal profile. Business Facebook page can be promoted, even by spreading its word on its fan’s Facebook page. Businesses could double their likes and followings by this management tactic.

7. Organic Optimization (SEO):

 

Facebook page admins having more than 100 fans following base can target organic posts on the basis of gender, relationship status, educational status, age, and so on. Optimizing this way could make a business reach a perfect audience that would like, comment, and share more.

8. Create Content that Conquers:

 

Above all, content is the prominent key towards attracting more traffic to your Facebook page. Information correlated to trending talks or favorite topics on Facebook can be attached as a blog or news feed in the business Facebook page and thus double their traffic masses.

9. Go Live:

 

Stream live updates about events, webinars, and news by broadcasting live on the Facebook live feature and thereby get more known in the community. It reveals real-time genuine business updates that fetch more trust amongst the users.

10. Fellow Social Media Platforms:

 

The best way to promote Facebook page is to get work by fellow social media sites. Update your WhatsApp status having a link of the page. Add page URL to your YouTube feed. Let learning go-ahead by LinkedIn posts.  Tweet the link worldwide. Spread it through Pinterest and Instagram.

Henceforth, the above ideas of promoting the Facebook page proves that if properly taken care of tracking, reporting, and delivery of sources alike Learning Management System in E-learning, then the business can be easily promoted. Do you own a business? Do you have your Facebook page? Don’t have one? Create it and start exploring!

Read More: Top 10 Tips to Generate Leads from Social Media in 2019

 

 

 

 

 

 

 

 

 

 

Did you create a Facebook Business Page so you may simply unfold the word on what you’re making and doing during this world? you almost certainly unreal yourself gap Facebook every morning and loving all the likes and comments on all of the gorgeous and provoking posts that you just created, right? But, a lot of usually than not, there’s no reaction in the least. Nothing.

Posting on your Business Page turns into Associate in Nursing exercise in frustration as a result of nobody is even seeing your posts. Honestly, tons of individuals area unit pissed off and while not cash on Facebook ads, it’s a losing battle. Join in Facebook Customer Service team is always helping.

You are most likely a part of some Facebook teams already, however you’ll not have thought of them as Associate in Nursing choice for your business. Well, we’re on the point of allowing you to in on a bit secret…

We believe that making a Facebook cluster is that the key to putting together Associate in the Nursing engaged community of raving fans.

Let’s Check out What Are The Benefits of Creating Facebook Business Page?

 

1. You’ll really interact along with your followers:

You recognize all those likes and comments that you just unreal would happen on your Facebook Page? Well, this can really happen in your cluster (assuming you offer valuable content and language, that in fact, you will)! Facebook teams area unit designed for commenting, likes, and overall engagement.

2. Teach:

You’re the leader of your Facebook cluster, therefore you get to make your mind up what the content is comprised of. It’s an area for you to clarify, motivate, inspire, and teach the content that you just love. It’s wherever you serve your followers and might have true influence in people’s lives.

Read More: Top 10 Tips to Generate Leads from Social Media in 2019

3. Polls:

One among the superb and ultra-valuable options of Facebook teams is that you just will poll your members. raise them completely something and your followers can respond. Use polls to be told regarding what your community desires or needs from you, resolve what area unit they scuffling with (so you’ll higher tailor your offerings to be precisely what they need). Get opinions on logos or colors or anything you would like input on from your target market — at no cost.

4. Keep high of mind:

Have you ever noticed that not even your mummy or succor see something you say on your Page? It’s therefore frustrating. The exciting factor along with your cluster is that something and everything you post in your cluster can seem in your member’s feeds. A lot of you post, a lot of you show up in your ideal clients’ feeds. Simple!

5. Build Trust:

Your Facebook cluster could be an assortment of personal (assuming you created a Closed Group) conversations and nobody, apart from cluster members, will see the discussion. There’s a language that happens here that wouldn’t happen if members knew that the total world may probably be observation. It’s a chance for you to nurture your members in order that they very begin to grasp, like, and trust you. And once you’re building a business online, trust is completely necessary before anyone can ever get rid of a MasterCard.

6. Build your list:

Huh? Yes, you’ll build your list along with your cluster. If you’ve got a free opt-in or free giveaway that you just concede exchange for a person’s email (usually this on your website), why not provide this to your Group? produce a welcome post and pin to the highest with the provide (or post the opt-in as a frequent regular post).

7. Validate concepts:

Ever had an inspiration, however, you weren’t positive if folks would really like it or wish it? Use your cluster as a laboratory. as an example, if you announce within your cluster that you just area unit thinking of making a beginner’s video series demonstrating a way to exercise to a full acrobatic stunt, gauge the response. If folks area unit commenting ‘yes, yes, yes,’ you recognize you’ve got a winning plan. But, on the opposite hand, if there’s not such a positive reaction, then perhaps progress to your next plan and feel proud that you just didn’t waste some time building one thing your folks don’t wish.

8. Collect your ideal shoppers into one place:

Wherever else within the world are you able to gather and move along with your ideal shoppers at any time of the day for free? in fact, you need to offer them some time and a spotlight and provide them valuable content, however, having the ability to observe and learn from them is priceless. It’s any business owner’s dream!

9. Announce your offerings:

Have you ever ever tried to announce a category or a brand new giving on a Facebook page? Not a lot of reaction, right? Well, as a result of your Facebook cluster is choked with devoted fans, once you announce one thing new, folks area unit excited and that they usually purchase. Success!

Do you have a Facebook cluster for your well-being business? Post the link within the comments so we are able to come back and check you out!

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Note: You can use all Facebook Support Number that team is solved your any problem and forms of Jedi mind-tricks once exploitation online promoting and advertising.

Read More: What is Social Media Marketing? Best Social Media Platforms to grow your business?